GOODFOR
漢方茶飲
Chinese Herb Tea Visual Identity Design
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天涼了，我們裹得嚴實，
總希望太陽能夠離自己近一點，再近一點，
想沖泡一人份的冬陽，
總希望太陽能夠離自己近一點，再近一點，
想沖泡一人份的冬陽，
帶點嗆口的薑湯像老媽叨妳念多穿幾件，
金桔的甜掛在唇邊像妳想她多念幾遍。
給生活一帖溫柔的藥引，
帶著不再是孩子，卻也還不願做大人的倔強，
面對這個以前有些期待，現在有些黯淡的世界，
面對這個以前有些期待，現在有些黯淡的世界，
沖一朵玫瑰獻給自己，獻給比昨天更好的自己，
做自己的明火，點亮生活的煙花，
自己明亮起來，世界明亮了起來。
做自己的明火，點亮生活的煙花，
自己明亮起來，世界明亮了起來。
我們依賴著天地自然，順應四季在變化中尋找生存方式，
我們收藏淬鍊美好事物，試著以更生活的方式解構漢方文化，
不同節氣的妳，一樣的溫柔亮麗，
不同節氣的妳，一樣的溫柔亮麗，
不是一天兩天，而是每個瞬間。
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In the culture of Traditional Chinese prescription, the concept of "prevention is better than cure" is emphasized.
"Han Fang tea" is the wisdom crystallization of Traditional Chinese prescription culture. "Han Fang tea" made from natural flowers, plants and fruits combines the concept of health into daily life.
With the change of time, "Han Fang Tea" is difficult to get close to modern consumers, with negative perceptions such as outdated and medicines.
It is hoped that the fresh and interesting visual image can change consumers' perception of "Han Fang Tea".
Visual design with clean and elegant image with flowers and plants, emphasizing the "Han Fang" natural product image,
Illustration design simplifies the style of Chinese traditional painting, hoping to give traditional Chinese medicine culture a new look of vitality and lively sense.
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GOODFOR | Chinese Herb Tea Visual Identity Design
Product Concept：Lung-Hao Chiang
Design：Lung-Hao Chiang
Copy：Lung-Hao Chiang
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